International Sant Jordi #BooksAndRoses website activated
DIPLOCAT – With one month to go until the 23 April it already contains activities in more than ten countries
Exactly one month before St. George’s Day (Sant Jordi Day), the Public Diplomacy Council of Catalonia (DIPLOCAT) activates today for the second time the website www.booksandroses.cat to give international visibility to the popular Catalan literature event. This citizen diplomacy tool is meant to collect and disseminate the numerous activities organised for Sant Jordi outside Catalonia, and to convey the story behind this public festivity to international public.
This edition of the web will feature a new logo and its variations for social media, designed by Jordi Calvís. More graphic features will be added, such as electronic congratulations, and the Diplocat Instagram profile will be activated with some of the #BooksAndRoses images.
Last year the web showed a total of 130 activities in 103 cities of 42 countries on the 5 continents. This year’s site already includes events in cities such as London, Rome, Madrid, Frankfurt, Washington and Mexico City. Last year’s activities are kept in the database and can be used as good practice for entities who wish to organise activities related to Sant Jordi. The main language of the web is English, but it also contains information in other languages.
The diverse activities range from conferences to book presentations, concerts, street stands and flower decorations. Organisers are amongst others the Ramon Llull Institute, the Delegations of the Government of Catalonia, Catalan communities abroad, Catalan language University Departments and many more organisations, some of which without direct link with Catalonia. Any public activity related with Sant Jordi can form part of the web’s calendar of activities. The information with the hashtag #BooksAndRoses, gives the global dimension of the activities and creates synergies between many of the people involved, often voluntaries.
Sant Jordi Day is unique in the world and associates a series of universal values, symbolised by books and roses, making it especially attractive. This is why the Public Diplomacy Council of Catalonia considers it a good opportunity for the international promotion of Catalonia.
Regarding the management of the website and the international dissemination of Sant Jordi, DIPLOCAT collaborates closely with the Catalan Communities Abroad Unit of the Department of Transparency and Foreign and Institutional Relations and Affairs of the Government of Catalonia, as well as with the Ramon Llull Institute and the Catalan Booksellers’ Association.